IMMERSIVE EXPERIENCES
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S tep through the doors of locked himself inside his dressing room and is refusing to come out. You picture him nervously pacing back and forth inside as he prepares for what will soon become his career-defining TV special. As you and others (the live television audience) wait with growing anticipation, you have no idea that you’re about to travel through decades of rock ’n’ roll history. Welcome to Elvis Evolution : a brand-new sensory spectacle that’s just arrived in London. Developed by Layered Reality, the studio behind Jeff Wayne’s The War of the Worlds: The Immersive Experience , and directed by Jack Pirie, Elvis Evolution is an ambitious experience that looks to surge ahead of other players in the busy immersive pool. a retro-style TV studio at NBC. It’s 1968, and a pair of head-set-clad producers are panicking. Elvis Presley has Offering a fusion of live theatre, AV systems, sensory storytelling and rich
visuals, it’s a glimpse into the future of experiential entertainment. “The beauty of immersive, to me,” says Pirie, “is that it’s a merging of mediums into one show or storytelling format. I end up drawing a lot on my background in film and theatre and combining it all into something new and hopefully different for audiences.” And different it is. If one thing is for certain, Elvis Evolution is not just another tribute show. A LITTLE LESS CONVERSATION, A LITTLE MORE AV PLEASE! The show – all 40,000 sq ft of it – is housed in Immerse LDN at London’s Excel. Across its runtime, audiences are transported through four environments that include interactive themed bars, multisensory train carriages, as well as panoramic AV spaces that recreate key moments of Elvis’ life. From the jump, Pirie’s creative goal was clear: “How do you deliver the feeling of being within a story in a way that you previously couldn’t?”
The experience blends live performance with immersive set designs and AV features
The team elevated D&B
Soundscape to a starring role in several pivotal scenes, including one that places the audience inside a gospel church
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