IBC
17
The winners will be those who can adapt to evolving audience needs and innovate using emerging technologies
TALKS AND PANELS Though many of the talks at IBC centre around broadcast and production, there are still an array that directly link to pro AV and live event production. Here are some you won’t want to miss. DAY 1: FRIDAY 12 SEPTEMBER CTO ROUNDTABLE UNLOCKING POTENTIAL: ADOPTING & ADAPTING THE NEW TOOLS OF THE TRADE 10.30-11.30am, Conference Room 1 Traditional broadcast infrastructure has given way to much more flexible, intelligent and sustainable systems. But the industry transformation goes far beyond just updating equipment as broadcasters fundamentally rethink how they create, deliver and monetise content in an era where viewing habits change as quickly as the technology enabling them. This panel includes speakers from Warner Bros Discovery, Paramount and ITV.
DAY 2: SATURDAY 13 SEPTEMBER
ADVANCES IN VIDEO: AI ENCODING, AVATARS AND IMMERSIVITY 1.45-3.15pm, Technical Papers Room Video is at the heart of our industry, and this three-paper session presents impressive and compelling technical advancements spanning encoding, AR/ VR/XR and immersivity. Speakers at the session will hail from Imax, Qualcomm and Japan Broadcasting Corporation. DAY 4: MONDAY 15 SEPTEMBER RECONFIGURING AN ESTABLISHED MEDIA ECOSYSTEM BY EMBRACING DISRUPTIVE INNOVATION 12.30-1.15pm, IBC Showcase Theatre One of the largest media conglomerates in the Arabic region, United Media Services (UMS) will discuss its strategy to embrace disruptive and emerging tech to drive vital new approaches to the evolution of media, serving audiences with trusted, compelling, highly entertaining and innovative services.
PANEL: IS THIS THE END OF ADVERTISING AS WE KNOW IT? 4.30-5.15pm, Conference Room 1 The media landscape is changing and traditional advertising players will get squeezed unless they can successfully implement technological, business- model and business-design innovation. Panel includes speakers from WPP, Little Dot Studios, Fox Advertising and Google. DAY 3: SUNDAY 14 SEPTEMBER MEDIA 2025: WINNERS AND LOSERS IN THE NEW CONTENT ECOSYSTEM 10.15-11.15am, Conference Room 1 The winners will be those who adapt to evolving audience needs and innovate using emerging technologies while still maintaining their core strengths. Speakers include representatives from ProSiebenSat.1 PULS 4 and Fremantle Media International.
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