LIGHT FIELD LAB AND OTOY MAKING THE STAR TREK HOLODECK A REALITY Son of Star Trek founder spearheads new holographic display technology O TOY and Light Field Lab industry, leaders in holographic rendering and display innovation, have announced their partnership to deliver the walls with hundreds of gigapixels of light field resolution setting the standard for fully immersive holographic experiences. OTOY’s blockchain GPU compute network Both Light Field Lab and OTOY have committed to bring these experiences to professional and consumer markets, alongside an end-to-end content creation ABOVE Star Trek’s holodeck through the eyes of Light Field Lab and OTOY.
industry’s first end-to-end holographic content creation to display system. The partnership will leverage Light Field Lab’s headgear-free holographic displays and OTOY’s ORBX Technology, the industry’s first open source and royalty-free format for rendering media and real time graphics on Light Field Lab’s holographic display panels. Original holographic content is in active development, spearheaded by Ariel Emanuel, CEO of Endeavor, and Rod Roddenberry, CEO of Roddenberry Entertainment and executive producer, Star Trek: Discovery . “OTOY has created the capture, rendering and streaming technology for the industry to transition to holographic content development, as well as the RNDR blockchain for IP rights and distribution,” says Ariel. “We’re excited to use this platform to bring true holographic content to Light Field Lab’s displays, to give consumers unbelievable experiences, without the burden of 3D glasses or VR headsets.” BLOCKCHAIN Light Field Lab’s initial prototype modules will scale to form larger holographic video
(RNDR) will provide the scale to make rendering holographic content for these experiences widely available for the first time. Light Field Lab started demonstrating holographic prototypes with OTOY- rendered content earlier this year to leading industry stakeholders including Endeavor, Roddenberry Entertainment and Richard Kerris, former CTO of Lucasfilm and advisor to OTOY. “I see a lot of display technology marketed as 3D holograms,” says Kerris. “However, most of the things I see are actually just gimmicks. The holographic displays being developed by Light Field Lab, with OTOY’s 3D content, truly does have the potential to be the game changer we’ve been waiting for. The combination of breakthroughs in both rendering and display technologies could very well mark the beginning of a next-gen media revolution.” Kerris continues, “Your eyes freely focus on holographic objects without the need to wear glasses to see the 3D. This is unlike anything I’ve experienced and gives me hope on seeing their vision of the holodeck eventually come true.”
and distribution ecosystem, with the ultimate shared vision to enable the Star Trek Holodeck. STAR TREK FOR REAL “The concept of the Holodeck was extremely important to my father as well as the Star Trek Universe,” says Rod about his late father, Gene Roddenberry, creator of Star Trek . “I want to see Star Trek ’s technologies made real and, for the first time, I believe that a real Holodeck is not limited to science fiction. Although it’s early days, my father would be beyond excited to know his vision is becoming a reality thanks to OTOY’s trailblazing light field rendering, and the revolutionary holographic display systems created at Light Field Lab.” Endeavor-backed holographic experiences will be exhibited in upcoming projects and campaigns. Prototypes and future products will feature content rendered by OTOY’s real-time light field physics engine and cloud. architecture.
08 DEF I N I T ION | NOVEMBER 20 1 8
Powered by FlippingBook