Definition February 2023 - Web

BRIEFINGS INDUSTRY.

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ON THE BALL Unilumin, whose LED panels are used in Sky TV’s sport studio, has announced a new partnership with Pixotope

PIXOTOPE AND UNILUMIN PARTNER ON TURNKEY LED/XR SOLUTION FOR BROADCAST INDUSTRY

The companies will showcase their partnership at ISE, where Pixotope XR Edition will power a two-wall Unilumin LED volume XR stage with graphics and camera tracking capabilities.

Pixotope has partnered with LED volume manufacturer Unilumin to create purpose-built XR solutions especially for the broadcast industry. The partnership provides an advanced XR solution in a simple-to-deploy turnkey package, the companies said. Unilumin’s LED volumes have been used on The X Factor and Sky TV’s sport studio, featuring a high-tech, small-pixel “Pixotope’s technology removes much of the guesswork around XR”

design that preserves output quality in XR environments. Marcus Brodersen, Pixotope CEO, said the partnership enables the companies to achieve a mutual goal of making extended reality more accessible to the broadcast market. “By cross-leveraging our individual expertise, we can optimise and problem solve to make workflows more streamlined and efficient,” he added. Jaelyn Li, sales director at Unilumin Rental, said Pixotope is a ‘complementary partner’ because its XR Edition ‘removes much of the complexity and guesswork around XR, allowing users to tap into the creative potential it stages without expertise or bespoke solutions’.

19. FEBRUARY 2023

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