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Cherryduck has a thriving business working on commercial projects, with a keen interest in streaming. Head of live, Phil Medway, explains COMMERCIALSTREAMING
Which options does Cherryduck offer? We’ve streamed large events, chat shows, catwalks, game shows, tutorials and even one from the top of a mountain in Italy for The North Face. Our clients typically stream to Facebook or YouTube but we can create customplayers or stream to OOH billboards. How big is the team involved? How many cameras might you be using? A small-scale studio shoot could have as few as three people, while our largest event, for Lush cosmetics, involved over 70 people, filmingmultiple stages across two days in four different languages. We can create edits and content on the fly. We suggest how clients can advertise their live streams through social media posts, paidmedia and teaser content, as well as suggesting the best time of day to guarantee they maximise their audience. We recently did a live show for Disney that gained over three million views and 100,000 likes. How do youmake sure the potential audience is aware of the event?
How long have you offered this service and how has it changed over the years? I’ve worked in live streaming for over ten years and a lot has changed. One big advance was the adoption of live streaming on social media platforms. This has given people a free platform to host their content on, as well as an audience of engaged followers to stream to. Each client has a platform that best suits their audience, whether it’s Facebook, YouTube, Twitter or Twitch. The hardware has also come a long way, meaning you can create dynamic content with high production values at a very reasonable cost. As internet connections become better, so too does the quality of the video we can deliver. Full HD is now the standard and 4K is starting to become muchmore common. What technological advances have taken place that have simplified this kind of operation? The kit involved inmixing and streaming live video has become muchmore compact and streamlined. We now have a visionmixer that can take inmultiple 4K cameras, remote inputs, handle graphics and VTs, stream and record – and it’s the size of a briefcase. As the process becomes more mainstream, is Cherryduck looking at broadcasts fromoutside locations? With bonded 4G technology, we can now stream from anywhere with a phone signal from a small portable encoder at a reasonable cost. Gone are the days of OB trucks and expensive satellite systems.
Can you livestream from smaller cameras, even smartphones?
Any camera with an output can be used for live streaming. However, some are muchmore suitable than others. We regularly use GoPros for outdoor spots or hard-to-reach angles. Smartphones can streamdirectly to platforms, but can also be used as a remote input in a live multi-cam show. streams, brands can benefit fromusing it to engage instantly with their audiences. The quality is constantly improving as the line between TV and online blurs more andmore. With innovations coming along, it really is the platform for brands to be innovative and creative. For example, we now have the ability to offer 360-degree live streaming and this allows people to view a live feed on their phones or a headset. We’ve used this as a way to show off venues, but it can also be used for anything from catwalks tomusic concerts. Where do you see live streaming heading in the future? As people get easier access to live
IMAGES With bonded 4G technology, streaming is possible from anywhere with a phone signal
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