OPINION by Adam Duckworth
FROM THE EDITOR
Shooting full-on Hollywood-style cinematic films is the goal of many modern filmmakers. Large sensor cameras, ultra-shallow depth-of- field from fast glass, sliders, gimbals, drones, then a bit of orange-and-teal grading is the sure-fire way to style nirvana. A generation of more clued-up viewers, used to the high production values of films and TV shows on Netflix and Amazon Prime, expect this level of polish on pretty much everything they watch. Of course, all this is much more affordable and attainable to independent filmmakers nowadays. You only have to browse our Gear of the Year winners to see just how much amazing kit is available. However, there is a big wave of viewers, and therefore clients, that value speed and reality over style. Facebook Live, YouTube Live and even InstaTV are all about immediacy and the buzz of seeing something in real time. We are living in times where a quick-and-dirty iPhone behind-the-scenes video of a shoot will get ten-fold the views on Facebook if it’s live compared to the finished and polished final film. I speak from first-hand experience here. Clients are increasingly demanding real-time livestreaming of their big events, with better footage than iPhone videos shot by their intern. That may get them views, but it doesn’t reflect well on their brand. However, they don’t need full cinematic productions. Professional filmmakers have to be in the position to offer this, since it’s what the market is demanding. Of course, if your niche is beautiful, cinematic wedding films, then you may not wish to dip a toe into live streaming. But for a general-purpose freelance filmmakers with commercial clients, it makes sense to investigate streaming now. It may not win you an Oscar, but it could certainly help your bank account! TIME TO ABANDON YOUR CINEMATIC OBSESSION?
Welcome to the spring issue of Pro Moviemaker and, as the days grow longer, it’s a time to be optimistic and look ahead at some of the exciting opportunities that are around us at the moment. One of the biggest growth areas right now is streaming, which is why we’re taking a deeper look into this sector. There are plenty of reasons why filmmakers should be exploring the potential that’s on offer. For a start, if you’ve got filmmaking skills, then the chances are you’ll already be ahead of the game where streaming is concerned – and you’ll probably have both the skills and the gear to start you on your way. There are extra things you’ll need to learn, of course, but the technology is evolving – it’s becoming simpler and cheaper to get involved and clients are queueing up for the service. We’ve spoken to those leading the way. We’ve also tried and tested some excellent streaming products. In this issue, you’ll also find the results of our Gear of the Year Awards, voted for by you, the readers, and are a celebration of the best products of 2018. Thank you to everyone who took part. It’s great to see so much innovation going on and to deliver plaudits where they are deserved. It’s all helping to drive this business to ever greater heights and that’s something we should be cheering from the rooftops.
TERRY HOPE, EDITOR
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Pro Moviemaker is published quarterly by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ. No part of this magazine can be used without prior written permission of Bright Publishing Ltd. ISSN number: 2045-3892. Pro Moviemaker is a registered trademark of Bright Publishing Ltd. The advertisements published in Pro Moviemaker that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher. Prices quoted are street prices. In sterling they include VAT but US dollar prices are without local sales taxes. Prices are where available or converted using the exchange rate on the day the magazine went to press.
ADAM DUCKWORTH, EDITOR IN CHIEF
SPRING 2019 PRO MOVIEMAKER
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