PROJECTION MAPPING
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when showcasing certain features of its new models. By mapping visuals onto the cars, Audi has created virtual tours that highlight every new bell and whistle in a captivating way. But what are the tools and who are the minds behind this dazzling field of work? TRANSPORTED BACK IN TIME Let’s go back in time for our first case study – over 3000 years, in fact. The ancient city of Ephesus is located near the western shores of modern-day Turkey, where the Aegean Sea meets the former estuary of the River Kaystros. According to legend, the Ionian prince Androclos founded Ephesus in the 11th century BC. Much of its ancient history is unrecorded, but what is known is that it fell under the rule of the Lydian Kings in the seventh century BC. This is when it became a thriving metropolis, where men and women enjoyed equality. After a dramatic history acting as one of the most important trading centres in the Mediterranean region, Ephesus was last controlled by the Ottoman Empire in the 15th century, but by this point, it was in pretty bad shape. By the end of the century, it was abandoned, with its legacy left to archaeologists, historians and thousands of visitors flocking each year to marvel at its ruins – now classified as a Unesco World Heritage site. The challenge when educating said visitors about an ancient city as vibrant and complex as this is finding ways to aid people in seeing past its crumbling remains – to visualise the prosperous hub it once was. Cue the Ephesus Experience Museum, owned by the Republic of Turkey Ministry of Culture and Tourism – and developed
Visitors can explore ancient Ephesus through immersive tech, experiencing its streets and historical figures
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