BRIEFINGS INDUSTRY
2024 UK MUSIC VIDEO AWARDS T he UK Music Video Awards 2024, held in London, celebrated the best in global music video production, with Charli XCX and director Aidan Zamiri leading the night’s wins. Charli XCX’s 360 claimed both video of the year and best UK pop video, while Zamiri’s production team, Object & Animal, was named best production company. French director Aube Perrie was another standout, winning best director for the second year running, as well as best international rock video for Fontaines DC’s Starburster and best international alternative video for Lost! by RM. For Angel of My Dreams , his collaborator Gwen Ghelid won best editing. AntsLive took best performance and best UK hip hop/grime/rap video with Captain Ants , while Skipping Like a Stone by The Chemical Brothers won best dance/ electronic video and best VFX. Fontaines DC also won best styling for Here’s the Thing . Floria Sigismondi was then honoured with the icon award for her decades-long contribution to the industry, while rising stars The Reids and David Helman took home best new director and best UK rock video, respectively.
A PLATFORM FOR INNOVATION CUBE Studio’s new facilities will foster the next generation of talent in VP
included in the tax credit, a significant step towards keeping the UK VFX industry at the cutting edge. Adrian Wootton OBE, chief executive of the British Film Commission (BFC), welcomed the move: “UK film and TV is globally admired and a key driver of economic growth. Our VFX sector is a jewel in the UK industry’s crown with its depth of creative and technical expertise, but these are competitive times. Productions search globally for the best talent and incentives to guide their investment decisions. New measures must address this intensifying global competition and help us put our best foot forward. Confirmation of the tax credit increase doubles down on our strengths
and will drive up investment. It’s not only welcome but essential for supporting growth in the sector and beyond.” The inclusion of generative AI in the VFX tax credit is particularly noteworthy, and Wootton highlighted that this was the result of feedback from the industry, which underscores the government’s commitment to future-proofing its creative sectors in the face of rapidly evolving tech. “Generative AI plays a vital role in modern VFX workflows and we’re thrilled to see its costs included.” Further enhancing the UK’s appeal is a £25 million investment in Crown Works Studios in Sunderland, part of broader efforts to improve film and TV infrastructure across the UK.
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