T his year’s IBC convention addressed the critical trends and issues driving change across the media landscape. The show also offered new features, including the AI Tech Zone and IBC Talent Programme. A number of relevant themes were discussed, spanning AI, fighting disinformation in news, 5G, cloud, esports, immersive experiences, sustainability, over-the- top (OTT) and streaming, ad tech, metaverse and edge computing. FEED sat down with several companies to learn more about their products and how they are reshaping the industry as we head into 2025. Watch and learn as FEED discovers the most exciting innovations happening in broadcast right now, all showcased at IBC 2024
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