Composable OTT extends beyond the technical stack, adopting a much more business-centric approach. It organises a given system around business capabilities for a more strategic and modular approach to building OTT experiences. It can incorporate MACH principles, but is not confined to them. In essence, MACH provides a crucial technical foundation for composable OTT, offering the necessary tools and principles to build a modular system. Composable OTT is a higher-level approach abstracted from the specific implementation of a component. The architecture is inherently flexible because workflow functions are decoupled from the infrastructure. To put it another way, with composable OTT as their blueprint, a service provider can change any aspect of their CRM at the back end without worrying about the impact on UX. The seemingly simple change request that would have previously needed hundreds of thousands of euros and several months to
implement can now be done rapidly, dynamically and at low cost. Technical architecture like this might have seemed like a very dry, stagnant topic back in the day, but the future of digital media value creation is reliant on it. The key is to get the design right and follow best practice. It’s always one of the critical success factors when embarking on a new platform. allows broadcasters and streaming services to craft customised, modular OTT platforms that grow alongside their needs. For example, what would it look like if we reimagined TV from a digital-first perspective? DIGITAL-FIRST TV What’s more, composable OTT It would combat the challenge of needing big tech companies for viewership and ad revenue by introducing an app that mimics the UX and benefits of social media. It would include a transformation toolkit built on composable OTT of four components, allowing you to retain user data and generate value. Taking big data usage and optimisation as a general condition, content sovereignty and monetisation could be ensured
through the use of highlights and socially networked content, as well as contextual infotainment. FROM STARTER TO ENTERPRISE Whether you’re just starting out or are a leader in the OTT space, our composable OTT solutions can be tailored to your unique needs. These range from small, starter packages leveraging key partnerships to extra- large, enterprise solutions featuring AI-augmented workflows and high- end data stacks. We offer companies a huge variety of options that will grow alongside your business. The digital commerce industry faces unprecedented challenges, but for those who embrace composable commerce, these challenges become powerful opportunities for driving innovation and customer experiences and achieving scalable growth. Qvest believes that composable OTT is the key to building future- ready platforms. With a flexible, modular architecture, broadcasters and TV platforms can innovate faster, scale seamlessly and create better, personalised experiences that will excite their audiences and retain
QVEST BELIEVES THAT COMPOSABLE OTT IS THE KEY TO BUILDING FUTURE- READY PLATFORMS
customer loyalty in a rapidly transforming digital world.
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