NEWS:
DELIVERING MAJOR STORIES IN MEDIA AND TECHNOLOGY
AI
AI everywhere
AI has been the subject on everyone’s minds lately, and now we’re finally seeing AI features being rolled out by the biggest names in M&E – including YouTube, Samsung, Prime Video and Disney. Starting with YouTube, the platform will introduce GenAI features throughout the remainder of 2024. These include Veo – six-second AI-generated video clips to use in YouTube Shorts – an Inspiration feature which feeds suggestions for video content plus AI-enhanced prompts for responding to user comments. Similarly, Samsung is adding GenAI functionality and ChatGPT to its TVs, though the specifics are still under wraps.
Next, Prime Video is beta testing its X-Ray Recaps that provide summaries of series and episodes using AI. The feature was designed to help users catch up on programmes they may have missed, eliminating the need to rewind or fast-forward. These recaps are available at any point while watching. Finally, Disney has announced an AI and mixed- reality initiative – headed by the Office of Technology Enablement – to apply these technologies across the company’s film, TV and theme park divisions. The company laid off 7000 employees last year, begging the question of whether the tech is in fact replacing the
human element of creation, but the execs assure that this is not the case. “The pace and scope of the advances in AI and XR are profound and will continue to impact consumer experiences, creative endeavours and our businesses for years to come – making it critical that Disney explore the exciting opportunities and navigate the potential risks,” wrote Disney Entertainment co- chairman Alan Bergman in
an internal email, originally quoted by Reuters. With each advancement comes an obstacle. YouTube, for instance, has historically faced backlash for publishing AI-manipulated videos which spread misinformation, while Prime Video’s X-Ray Recaps risk sharing spoilers if the AI runs amok. Creatives worry that AI-generated content will cost them their jobs, and Disney’s initiative may further this fear.
LIVE PRODUCTION
Panasonic Kairos connects Camper Calling, warwickshire
Panasonic Connect’s IP-based live production platform Kairos made its music festival debut at this year’s Camper Calling in Warwickshire. Built for broadcasters migrating to SMPTE ST 2110, Kairos virtualises switcher functions, reducing intermediary kit and cabling. Camper Calling used Kairos’ most powerful mainframe, the AT-KC2000S1, to support such a large-scale live event. Its Smart Routing feature allows Kairos to handle more input sources simultaneously, while operators could add graphics, stills and videos, transmitting these to the festival stages. Five Panasonic 4K PTZs also captured Camper Calling – both the action on stage and in the audience – while Panasonic’s SQ1 4K displays were scattered throughout the festival site.
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