billion in 2022 and is set to hit $100 billion by 2026, according to Statista. There are many major vendors spearheading this field – one of which is Brainstorm. A specialist company, Brainstorm provides real-time 3D graphics and virtual set solutions for broadcast, feature film production and corporate presentations. Earlier this year, it was deployed by Basque Country public broadcaster EITB to cover its regional elections. EITB decided to distribute this across two of its channels; so, while data was coming from a single source, that same content had to be repurposed for two shows which were being simultaneously operated and broadcast. Chosen to create the AR, virtual and graphics content, Brainstorm deployed its Infinityset for all the virtual imagery, virtual sets and immersive content. Aston was used for the creation, animation and real- time data display in the AR graphics and Aston On Demand for the graphics playout. One of the channels delivered the coverage in Basque and the other in Spanish, so Brainstorm technicians created bespoke translation to ensure everything was running smoothly and avoided issues with duplication. From immersive reporting experiences to cutting-edge visualisations, these technologies are reshaping how stories are told, not just in election coverage but in the wider broadcast news industry. CELLULAR ON SPEED DIAL Cellular broadcast’s popularity has a lot to thank the sports sector for, as it’s the favoured choice for those
more challenging live environments. With its middle name being unpredictability, election broadcasting is also a strong candidate for leveraging 5G broadcast. LiveU can vouch for this, having been integral in delivering the US coverage to global audiences. With thousands of people crowding around Howard University and West Palm Beach for each candidate’s respective planned victory events, broadcasters needed to ensure they had enough bandwidth to not only capture each of the victory and concession speeches, but also crowd reactions and interviews. Over 4000 LiveU units were deployed to cover election day, proving to be the largest fleet of LiveU encoders deployed for a single event ever. Its LU800 production field unit led the way, with deployments across hundreds of scenarios. Thanks to LiveU’s deployment, audiences across the pond in the Czech Republic, Italy, Spain and more had full, unrestricted access to the night of high-stakes politics. “We chose to use the latest LiveU field units with HEVC and H.265 transmission,” says Luca Rovinalti, CEO of Svet Solutions Media, “combined with LiveU Net 5G dongles to ensure a reliable, stable connection for both candidates’ headquarters and the key swing states that ultimately decided the outcome of the election. “As with most of our productions, LiveU enabled us to efficiently move our crews across the US without needing to employ any of the traditional live production equipment.”
LIVELY POLL NIGHTS With their fast- paced results action, elections can be compared to sporting events in terms of needing real-time, updated coverage – which is where LiveU comes in
MEDIA MINDS The features that Brainstorm offers to its clients include augmented reality, bespoke translation, 3D graphics and data visualisation
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