PARISIAN PROJECTION To capture an event of such scope, the Olympics selected Panasonic as a worldwide partner in the audio, TV and video equipment category. Panasonic first became an official worldwide partner of the Olympic Games in 1987 and expanded its partnership to the Paralympic Games from 2014 onward. For the 2024 Paris Games, Panasonic supplied audio- visual solutions like professional displays, broadcast production equipment and projection systems. “We delivered more than 700 units,” begins Andre Meterian, director of professional video systems and manager for the Paris 2024 Games. Panasonic’s IT/IP platform Kairos delivered video content to large LED screens at nearly all 26 competition venues. “We also supported the Paralympics opening,” he adds. “Panasonic is primarily used for what we call sports presentation, providing feeds to OBS. We had Kairos units operating across the venues – mostly one per venue, though sometimes one would serve up to three venues, which is one of the beauties of the IP network. On top of that, we also supplied a whole range of studio cameras, camcorders and PTZ cameras – from press room set-ups through to studio cameras with HF receivers for crowd or interview coverage.”
initiatives. “In the past, we supplied products from Japan and returned them after the Games. This time, we worked closely with European companies, allowing the products to remain in Europe post-Games.” TECHNICAL TRIUMPHS 5G transformed this year’s Summer Games and helped deliver seamless coverage of the events. The Games also set new records for LiveU, with Paris serving as the most successful deployment in the company’s history. “Our LiveU IP-video Ecosystem was the backbone for our customers’ live streaming, representing a nearly 40% increase compared to the Tokyo Games,” says Omer Feingold, LiveU vice president of sales engineering and global events management. The deployment handled a vast 62TB of data transmission. With over 1000 LiveU portable units in action, serving broadcasters from 62 countries and delivering over 70,000 hours of live broadcasts, the event set new benchmarks for the use of cellular technology when it comes to global news and sports coverage. “For the Games in Paris, LiveU built on this high-performance package, making slight adjustments to add a France-specific profile to each unit – allowing full use of the special infrastructure set-up for the event,” explains Feingold.
All the big sports venues were very well equipped throughout the Games. “When you decide to put something on the Place de la Concorde square, however – where there is usually nothing but cars – that’s where things become more complicated,” adds Meterian. “Overall, I was surprised by how quiet it was to operate,” he continues. “I recall how stressful it was in some cases, such as during the London Olympics 12 years ago with different technologies. Even though Panasonic is the prime contractor, we cannot do everything by ourselves. We are talking about hundreds of people working every day during the Games to cover the venues and ceremonies.” Panasonic was also extremely careful about where all its products came from due to the brand’s green
SHOOTING FOR GOLD Using Panasonic camcorders, broadcasters delivered live updates from various locations
WHEN YOU DECIDE TO PUT SOMETHING ON THE PLACE DE LA CONCORDE, THAT’S WHERE THINGS BECOME MORE COMPLICATED
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