Definition July 2024 - Newsletter

BRIEFINGS INDUSTRY

A s streamers look to increase dwindling profits, bundling is becoming a popular option – and one that the major platforms are offering. Netflix, Peacock and Apple TV+ have announced a bundle (called StreamSaver), while Disney+, Hulu and Max have done the same. Some specifics are yet to be announced, but we know StreamSaver will cost $15 per month and likely debut this summer, with the Disney- Hulu-Max bundle slated for autumn. This is all happening alongside Max’s European migration. The streaming The state of streaming

platform, previously only offered to US customers, is coming to the continent, launching first in the Nordics, Iberia, Central and Eastern Europe, then later in Poland, the Netherlands, France and Belgium. For HBO fans, this expansion has been a long time coming, with users finally able to stream hit shows like Game of Thrones , House of the Dragon , The Last of Us and The White Lotus, as well as film franchises including Harry Potter , Lord of the Rings and The Dark Knight . That said, UK audiences should not expect Max any time soon due to Sky’s exclusivity deal.

Film and TV Charity launches Reel Impact T he Film and TV Charity, a UK-based organisation,

funding will benefit Black and Global Majority projects. “In 2021, the Film and TV Charity acknowledged that, historically, it hadn’t done enough to ensure Black and Global Majority talent in the industry felt supported,” stated Marcus Ryder, CEO at the Film and TV Charity. “With a focus on capacity building, partnerships and networking, it’s our hope the programme will significantly move the needle for talent the industry needs to attract and retain.”

has launched Reel Impact, an initiative to support Black and Global Majority people working in production – from those behind the camera to those running the studios. An expansion of the Impact Partnership Programme, Reel Impact specifically targets mid-senior level employees. It seeks to build anti-racist values in the production industries while opening opportunities for and

upskilling underrepresented talent. The scheme will offer grants to both individuals (up

to £10,000) and organisations (up to £25,000) that can demonstrate how additional

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