Definition July 2024 - Newsletter

SUSTAINABILITY PROFILES

I n 2024, sustainability is at the and dissected by the media. Rather than just stressing its importance, we wanted to get to the heart of the issue: which bodies are working to protect the Earth’s – not to mention the industry’s – future? What are the obstacles involved in doing so? How can we combat climate change amid its acceleration? Plus, despite sustainability’s topical popularity, many still do not grasp its concept – a challenge posed to those trying to promote it. We hear from four sustainability forefront of everyday conversations – a topic addressed at trade shows champions (deemed so by us here at Definition ) about environmental action and the steps being taken towards a cleaner, greener future, particularly in the film sector – from renewable energy to climate-focused content to mandates, certifications and standards.

LYDIA DEAN PILCHER

We get the lowdown from four pioneering individuals and organisations leading the charge for a more sustainable future

Founder of production

company Cine Mosaic, Lydia Pilcher is a double Emmy-winning,

Academy Award-nominated producer of over 40 films. An ambassador for sustainability for over 15 years, she’s also co- founder of the Producers Guild of America’s PGA Green and greenproductionguide.com, among many other achievements

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