Cambridge Catalyst Issue 07 Web

PROPERTY

House-hunting? Take a look around some of Cambridge’s top new property developments

The future of housebuilding is coming to Cambridgeshire. In a regional first, modern housebuilder House by Urban Splash is launching its new customisable homes in Northstowe, utilising gaming technology so customers can design their dream homes. All of the homes are precision- engineered and can be customised ahead of time using Urban Splash’s online configurator. The configurator itself is an industry first; it uses gaming technology that allows customers to choose their own floor plan. The non-load bearing walls mean that the homes can be easily changed, offering flexible layouts for changing conditions over time. Customers who missed the launch in September can still view the homes, thanks to the company’s virtual HOUSE BY URBAN SPLASH

viewing system. Buyers can book an appointment to be given a virtual tour by the sales team, providing them with a 360° video view of the homes from the comfort of their four walls. Guy Ackernley, Urban Splash residential director, explains: “We have invested so much in technology this year to create innovative, cutting-edge homes for people in Cambridgeshire. The result is a fully immersive virtual viewing experience for customers wishing to view properties from their current home. This, coupled with our configurator, places us at the vanguard of what virtual reality can bring to the homebuyer experience at Northstowe.” You can take a look at the development over on the House by Urban Splash website. housebyurbansplash.co.uk

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