Cambridge Catalyst Issue 07 Web

THOUGHT LEADERS

They needed to understand how to communicate with their main customers and stakeholders in a crisis; how to interview, recruit, onboard and more via video. We decided to make most of our content free, because the challenges in the local area applied to all businesses, whether they were members or not. Over the course of the past few months, the Network team has run more than 50 webinars, attracting almost 3,000 participants from around 500 different organisations. Separately, we’ve also hosted three successful online jobs and careers fairs since March. As we continue the slow steps out of lockdown and a gradual return to the office, our members are asking for additional help. How do they manage the return to the office, both physically and mentally? How can we reconnect effectively with our customers? We continue to offer hour-long sessions on these and a diverse range of other

subjects, all delivered virtually with the help of our expert members. We had already taken most of our CPD-accredited training online and the appetite for courses hasn’t diminished. Just last week we also launched CN eLearning, a suite of short online training courses that enable companies to train/ upskill and develop their employees while they work at home. However, we are aware that nothing can fully replicate the pleasure of meeting a business contact face-to- face or the serendipitous joy when someone with a problem unexpectedly meets someone with a solution – this is when networking performs at its best. But until then, we’ll do our best to recreate these experiences online. Cambridge is an exemplar of the Darwinist aphorism: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” cambridgenetwork.co.uk

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ISSUE 07

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