Definition February 2024 - Web


AFC Micro Salon 2024 T he AFC Micro Salon show returns from 7-8 February at the Parc Floral de Paris. This unique event, set against the backdrop of the Production Forum, offers a dynamic platform for manufacturers, distributors, rental companies and service providers to connect. Attendees can expect insightful discussions about the tools shaping cinematographic images, fostering a collaborative and friendly environment. Don’t miss the opportunity to engage with industry experts and enthusiasts at this highly anticipated annual gathering.

SMPTE Power of Color Symposium S MPTE is set to make history with its Power of Color Symposium, taking place 6-7 February at Clark Atlanta University. Celebrating diversity during Black History Month, the two-day event will bring together industry luminaries, artists and technicians. From the significance of representation to revolutionary technical tools, discussions will explore the nuanced art and science of capturing skin tones, hair textures and hues. SMPTE, renowned for its colour bars, now aims to elevate the standards of equitable and inclusive visual representation globally. Through dynamic panel discussions and workshops, the event empowers creatives and technologists to reshape the narrative and foster meaningful connections.

HPA Tech Retreat 2024 T he Hollywood Professional Association (HPA) has revealed the agenda for its 29th Tech Retreat, taking place on 18-22 February in Palm Springs, California. Delving into the cutting edge of media creation, the event launches with TR-X, probing the challenges of extreme production, from IMAX frontiers to on-site reporting perils. Wednesday’s main programme explores quantum dots, open source software and the revolutionary influence of AI in media production. Thursday spotlights the MovieLabs 2030 Vision, tackling metadata challenges, interoperability and responsible innovation in the age of generative AI. Noteworthy sessions delve into AI’s transformative role, ranging from storytelling to workflow integration, promising a dive into the future of filmmaking technology. The retreat also offers Breakfast Roundtables, an Innovation Zone showcasing 60 tech companies and networking opportunities.

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Sponsored by industry leaders like Adobe, Sohonet, AWS and more, registration is open at



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