DEFINITION THE VIRTUAL FRONTIER
MC: I wish I knew! But seriously, the technology has matured in the last two to three years and is now in the process of consolidation, as we’ve said before. But technology evolves fast and we’ve seen over these past few years how the drawbacks of LED production have been solved in most cases, while chroma continues improving. I can see, for instance, how AI could play an interesting role in keying, to significantly improve the results of the green screen or even provide keying without chroma. There’s still a long way to go, but technology is there and evolving rapidly. Generative AI should also be able to help designers improve their work, shortening delivery times, facilitating revisions and removing parts of the tedious, automated work. This can also be applied to other ‘boring’ tasks such as camera and lens
GOING GREEN LED volumes can save costs and improve sustainability efforts
production concepts, while our podcast series sits down with VP specialists to dive deeper into some technical and creative questions. DEF: WHAT’S THE NEXT BIG LEAP FOR VIRTUAL PRODUCTION? RC: It will be less of a big leap and more lots of small steps. Producers and creatives across film, HETV, advertising, brand comms and social get to understand its creative capabilities and find the sweet spot for their productions. More standards will start to emerge and VP supervisors will start to be considered as heads of departments with their broad technical and creative understanding. The cost of adoption will inevitably reduce and VP will get faster, better and easier to use, as is always the way with technology.
calibration, lighting design or dynamic lighting automation – and many others. AA: Great question! And a tough one given how rapidly technology changes. We’ve definitely moved past the big, slow, expensive phase into the phase in which everyone wants to slash production costs in half using VP. My best guess is that we’ll start to get some smarter, AI-assisted environments that can adapt to camera movements and reduce the need for manual tweaking on-set. Cloud-based VP will also allow global teams to collaborate in real time within the same virtual scene, fundamentally altering how remote productions operate.
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