ROUND TABLE
ROB CHANDLER: A new ‘VP-native’ generation is telling stories that lean into the tech, not just using it as a production tool to replace locations or set builds. VP supervisors are more appreciated, leading them to be considered as heads of departments. On the tech side, LED walls have become smaller, alongside considerable improvements to panels with VP in mind, as well as advances in image-based lighting systems. We’re also seeing more standards appear, such as the SMPTE RIS OpenTrackIO and OpenLensIO, leading to simplified, more effective workflows. DEF: WHAT ROLE IS AI PLAYING IN VP – AND WHERE DO YOU SEE IT MAKING THE BIGGEST IMPACT? MC: At the moment, I don’t see artificial intelligence playing a crucial role in VP,
however this could change depending on how it evolves, especially in the field of generative AI. Potentially interesting applications for AI include background creation, data interaction, camera movement and tracking, keying and many more. It will be interesting to see how it handles automated or more tedious tasks, freeing up creators to focus on creation and not operation. However, the results we achieve nowadays aren’t good enough in many of the aforementioned areas, so there’s a lot of room for improvement. But I’m sure it will play a crucial role in the near future, especially when the industry understands better how AI models can help with content creation. AA: AI is already streamlining some time-intensive tasks like rotoscoping and basic environment generation.
TABLE As virtual production matures, fresh opportunities – and challenges – are emerging. Join our expert panel as they explore the shifting landscape
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