Definition March 2025 - Web

DEFINITION THE VIRTUAL FRONTIER

CVP Trusted partner in VP solutions Delivering best-in-class customer service and technical expertise for over 35 years, CVP has worked its way to being top-of-mind when production professionals need a helping hand. Experts across all types of filmmaking, and with an impressively up-to-date catalogue of kit, the resale and support specialist is also a go-to source for all things virtual production. CVP’s team has established an industry-wide reputation for being friendly, reliable and deeply knowledgeable about both the technical and creative aspects of filmmaking. Its relationships with leading studios and manufacturers also make CVP well placed to provide all-in-one VP solutions that are tailored to fit the needs of projects both big and small. Priding itself on a legacy of objective, sound advice, the team can devise a bespoke system that draws from a stock of over 40,000 items – some exclusively resold at CVP.

TrackFree technology, which can control both tracked and trackless cameras. Thanks to Brainstorm’s long-standing know-how, its virtual sets are high- quality and hyperrealistic, creating a credible alternative to shooting on location and thus saving both time and money during production. Based out of Madrid, Spain, the company’s virtual sets and AR technology have been used on local game shows and awards presentations; they’ve also outsourced InfinitySet to studios abroad, contributing to an Oliver Anderson music video, I’m a Celebrity ’s after show and more. With a laundry list of both previous clients and industry partners, the Production Services team at Brainstorm stands out as an integral element of its success. Supporting customers with the planning, installation and implementation, the crew boasts a combined expertise in training – with over 7300 sessions completed – and creating bespoke virtual content for productions around the world.

Having expanded from its original brick-and-mortar locations, CVP invites its customers to demo equipment in person at its VP facilities and showrooms. When visiting one of the facilities, clients can either borrow kit from CVP or bring in their own; meanwhile, the company’s specialists are present the whole way through, ready to provide any insights and suggestions on all sides of the VP workflow, from camera-tracking tech to LED lighting. As a brand, CVP is dedicated to staying fresh and remains attuned to all the innovations that are making their mark on the ever-changing filmmaking landscape. The teams are able to tackle complex problems, and can not only consult on what tech will be best to use but also how to use it and when, guiding clients through all stages of installation and operation for VP hardware and software alike. A trusted partner every step of the way, CVP removes the technical barriers to entry, instead offering peace of mind and encouraging clients to chase their creative visions.

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