GAME CHANGER AWARDS
APUTURE Advancing colour science in virtual production THE AWARD WINNERS
Aputure designs its products with virtual production in mind. The BLAIR-CG engine, for instance, has a VP-orientated DMX profile series called WRGB that allows end users to colour-match precisely between pixels and practical sets. Achieving a truly seamless blend between the real and the virtual has, up until now, been one of the biggest hurdles in virtual production, but thanks to years of R&D behind the scenes, Aputure makes it look easy. Aputure’s outstanding work in colour science is what makes it one of our VP Game Changers – and a filmmaking force to be reckoned with. Used on projects like Europa and Sympathy for the Devil (in partnership with Vū Studios), the company’s lights have been touted for their high fidelity, exceptional brightness and ability to be remote-controlled via Aputure’s wireless Sidus Link Pro application. With a team of engineers that really understand how to balance art and science, we expect Aputure will continue to shape the world of LEDs and image- based lighting in the years to come.
THESE ARE THE trailblazing businesses PUSHING BOUNDARIES”
An industry leader in lighting, Aputure’s products incorporate the brand’s best- in-class colour technology, ensuring filmmakers have full control over how their subjects look on-set and in camera. This remains true on virtual sets, which require exceptional attention to detail when it comes to lighting and colour. Its latest white light engines, the BLAIR and BLAIR-CG, inch the industry ever closer to complete colour accuracy with their impressively wide spectrums, +/- green adjustability and tunable x- and y-coordinates. These engines are available in Aputure’s latest STORM LED lamp heads, including the STORM XT52, which also happens to be the brightest COB light on the market. Always looking ahead, and a key innovator in image-based lighting,
BRAINSTORM Pioneering real-time virtual studios For over three decades, Brainstorm has been at the forefront of virtual sets and studios, paving the way in camera tracking and other VP technology. With the creation of eStudio – its own 3D graphics and virtual studio engine, which pairs with essentially any tracking system on the market – Brainstorm powers productions through in-house expertise and real-time solutions. Wholly committed to continuous innovation, Brainstorm allocates one quarter of its annual income to R&D and participates regularly in European Commission projects that deal with virtual and augmented reality. A key theme at Brainstorm is social responsibility, with the company taking other steps alongside these to ensure that its technology is used for good. Inside the virtual studios, filmmakers can access the company’s renowned InfinitySet, a virtual set and augmented reality solution, and its patented
33
DEFINITIONMAGS
Powered by FlippingBook