Definition March 2025 - Web

GEAR CAMERA TO CLOUD

As C2C gradually becomes the norm, Adrian Pennington speaks to key players for the inside track on where the tech is headed T he transition to remote production cloud workflows jumped during Covid-19, when camera-to-cloud (C2C) solutions were essential for proxies – while filming is still in progress, productions can potentially eliminate a full day of turnaround time, says Fournelle. “There’s no waiting around for hard drives to be shipped or files to be copied

keeping isolated teams in sync, whether it’s shooting on a second unit down the road or sitting in an edit suite thousands of miles away. “C2C workflows continue to evolve as more camera manufacturers enable immediate access to proxy and original camera footage as it’s captured,” says Chris Fournelle, director of content and marketing production at Signiant. “However, adoption remains limited due to several key challenges. Many cameras still rely on recording of media to cards rather than directly to accessible hard drives, which restricts seamless access. Internet connectivity — especially out in remote locations — can also be a big challenge for C2C.” C2C speeds up the content creation process by reducing the time it takes to get from acquisition to post-production. By enabling dailies to be created with original camera footage – not just

from one device to another; files can be uploaded directly to the cloud from the camera so that editors and remote stakeholders such as producers, directors, even clients, can start viewing or working on the material immediately,” explains Steve Wise, marketing director at Atomos. “There are also some nice fringe benefits in terms of reducing carbon footprint.” The obvious benefit for larger teams is access to a centralised repository of assets, regardless of location or platform. The speed at which content can pass through post-production is dramatically increased because, as soon as the assets land, they can be edited, commented on, approved and iterated. “For everyone else, from single owner- operators to broadcasters, there’s the convenience of not having to manage physical media, maintaining a robust, automatically backed-up workflow and

IMMEDIATE IMAGES Atomos Shogun monitors (above and top right) have proven useful for sending camera proxies directly to HQ

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