ACADEMY
BUSINESS ADVICE
BELIEVE IN AHIRE POWER!
Once you’ve rented the latest kit, you’re sure to be a convert
WORDS ADAM DUCKWORTH
C ash flow is king to many businesses, and there’s than having to splash out thousands on the latest kit. With cameras and lenses rocketing in price, renting is a sensible option. If you want supplementary kit short term, fancy trying out the latest tech, or need something more exotic which is too pricey to invest in for the handful of times it might be used, renting makes total sense. Plus, reliable courier services mean you don’t need to live near a rental house in a big city any more. The best ones stock video items such as mirrorless or DSLR camera bodies, coupled with camcorders and cinema cameras – plus all the lenses and accessories you could need. A major benefit is that the kit will be serviced, calibrated and ready for use. nothing that can kill a small production house quicker If you require equipment for a longer period, rental houses will
often do great deals. All this is tax deductible – a major bonus of the rental path. No more depreciation, ageing equipment, or that feeling you’re being outgunned by a newer, younger model. One of the UK’s top rental houses is Hireacamera, with stocks of everything, from action cams to the latest Kinefinity and Red cinema cameras. As well as video kit, the company also hires out stills equipment, which is ideal in today’s era of hybrid shooting. Hireacamera’s slick and informative website offers the only real-time live booking system in the video rental industry. Instead of just being able to create a wish list of kit or request a quote, the Hireacamera system allows you to ensure the desired equipment is actually
available when you need it. When the latest cameras arrive, there is a waiting list service, so you’ll be among the first to try it out. When the first Canon EOS R5 Cs landed last month, registered customers were able to book it straight away. Current stock includes the latest DJI Ronin 4D, Canon EOS R3, Nikon Z 9 and Sony A7 IV, as well as mainstays like the Sony FX6, Canon EOS C70 and XF605, even the Red Komodo. There’s a huge selection of photo and cine lenses in 12 different lens mounts, from 14 different manufacturers. That includes such rare items as DZOFilm Catta Zoom lenses, perfect for full-frame E-mounts. And accessories include the Hollyland Mars 400S Pro SDI/ HDMI Wireless Video Transmission System, that’s simple to use and very reliable. Hireacamera promises nationwide next-day delivery, with tracking as standard. It can even offer a dedicated courier service for those last-minute requests. The equipment is delivered and collected right from your door by courier. There is also a click and collect, or drop-off service via 30 retail locations UK wide, for a more flexible alternative. So, give it a try and chances are you will become a believer in no time!
CINE WINNER If you want to get your hands on a high-end camera like the Sony FX9, then Hireacamera has lots of stock to choose from
RIGGED UP As well as cameras and lenses, you can rent rigs, audio equipment and all the accessories you need
More information
hireacamera.com
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