Photography News Issue 43

Photography News | Issue 43 | absolutephoto.com

News

Back to the futurewithCanon

Incredible as it may seem, the EOS System has been with us for three decades now, and to celebrate that achievement Canon organised an event in London. While highlighting the heritage aspects of the anniversary, the event was firmly focused on the numerous technical advances that have taken place throughout the last 30 years. There was also the opportunity for a tantalising look ahead, provided by a first chance to get hands on with the latest EOS models. Photography News sent writer Terry Hope along to the event last month. Here’s what he had to say. “The venue was the iconic former Underground railway station at Aldwych, normally firmly off limits with the platforms located a full 119 steps below ground. Closed in 1994, it’s nowa timewarp full of fascinating memorabilia, such as vintage posters and Edwardian-era tiled signage, and it created a unique setting for a trip downmemory lane. “As guests, who included journalists, working photographers, bloggers and Canon technical experts, mingled in the old ticket hall area beforeheadingdown,theywereableto National Photographic Survey Calumet has launched the first ever national poll of the photography industry. “Photography is both a hobby and profession, which visually records the world around us. This survey aims to shed some light into the latest trends and habits of the modern-day photographer,”saysJonWarner, managing director of Calumet Photographic. Have your say in the poll at calphoto.co.uk/nps; you’ll be entered into a prize draw towin a FujifilmX-Pro2.

peruse a tableheavingwitheveryEOS model from the past 30 years, around 100 of them, the first being the silver- halide era EOS 650 SLR. There was also the EOS IX, an SLR that utilised APS film, and the EOS 5, a 35mmSLR that came with an innovative eye- controlled focusing feature. Signalling the changes to come you could also view the EOS 300, the memorable model dating from 1999 that finally brought DSLR prices down below £1000 for the first time. “Coming up to date, all the current models were also on display, including the freshly announcedEOS 77D and 800Dmodels. “As privileged visitors we could borrow Canon EOS cameras of our choice and were escorted around the station to shoot scenarios set up with models in 1940s dress, a nod to the time during the Second World War when the platforms here were used by Londoners as an air raid shelter. Way below ground there was even a vintage tube train parked in the platform, the perfect backdrop for a series of poses. “We also had access to stretches of the old tunnels and could marvel at the overall sense of gently

managed decay, all of which made for extraordinary pictures. The icing on the cake, once everyone had recovered from the climb back up to ground level, was a ride onavintageLondonbustoabar,where there was yet another opportunity to look at and handle the full EOS range, while Canon experts were again on hand to demonstrate the capabilities of the latest range of Canon PIXMAprinters. “Overall it was a timely reminder of the heritage of an iconic brand, conceived against a memorable setting with a chance to shoot with the latest EOS models. A fabulous concept and a get together that no-one who attendedwill ever forget.”

Canon launchesmerchandise Canon UK, for the first time, recently launched a special merchandise collection,

which was on display at The Photography Show. The Canon merchandise range includes T-shirts, hoodies, jackets, a cap, umbrella, baby bibs and more. You can show off your love for Canon or find a fun gift for friends and family. There's even a miniature Hansa Canon model. See the full range at store.canon.co.uk

canon.co.uk

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