68 START-UP ALLEY Sceenic
Words by Ann-Marie Corvin
In this month’s Start-Up Alley, we feature a way to remotely share content with friends and family in real time, a game show app that leverages the power of urban multiculturalism, and a start-up trying to turn advertising into a hard science
SCEENIC
Paul Bojarski came up with the basic principles for co-viewing technology, Watch Together, four years ago while heading up MTV’s ad operations in Buenos Aires. “It was the World Volleyball Championships and I was on the phone to my dad who was watching the same game in London, and we opened up Skype to watch the same match together,” he recalls. Four years later and the fledgling B2B is now working with BT Sport, after winning the broadcaster’s Infinity Lab Innovation Challenge, an annual UK-based event for start-ups and entrepreneurs. The initial technology was created in Israel in 2015 after Bojarski, inspired by the country’s hotbed of tech start-ups, attended an event there and met Aharon Yechezkel, who built up the technology and is still the firm’s CTO. Bojarski then embarked on a “tough three-and-a-half-year journey”, as he and his co-founders set up a consumer platform called SayYeah. “We wanted to be the BBC iPlayer of Watch Together, but we didn’t have enough
COME TOGETHER Paul Bojarski hopes to expand 'Watch Together' into a “complete togetherness” SDK and API
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