58 HAPPENING SportsPro OTT Summit Review
OTT SPORTS GETS REAL IN MADRID This year’s Sports Pro OTT Summit in Madrid exposed Words by Neal Romanek
the amazing possibilities – and vulnerabilities – of delivering sports content online
developed in-house for its own major events coverage. “It was born out of a lot of phone calls,” Black explained. “People were saying ‘We really like what you did. We want to buy and license your product’. We aren’t looking to be an OPP, what we are really looking to do is form alliances with key partners.” NBC Sports started livestreaming back at the 2008 Summer Olympics in Beijing. Still, Black urged broadcasters to employ care and sensible analysis in their approach to their online strategy: "There are a lot of complications about the knee-jerk reaction of ‘digital first’. We need to step back and learn from our broadcast partners. Don’t always believe what you read on a PowerPoint slide." Stability and reliability are key elements that must always be at the centre of a
s media partner of the second SportsPro OTT Summit in Madrid last month, FEED enjoyed two days of networking, presentations and panel discussions. The event, held from 28 to 29 November at the Meliá Castilla hotel, was organised by SportsPro Media, which focuses on the business of sports worldwide. The event concluded with a tour of the Olympic Channel Headquarters and the newly opened Olympic Museum. Each day of the event was bookended with heavy-hitter keynotes. Day one kicked off with a conversation with Alex Kaplan of Discovery’s GOLF TV and Rick Anderson of PGA Tour, followed by a talk with NBC Sports Group Digital CTO, Eric Black. Black also discussed the Playmaker Media streaming platform, NBC Sports’ white label service that was originally
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LOOK EAST Unmish Parthasarathi (pictured right), global head of Digital at Indian streaming giant, Hotstar, was a keynote speaker and told the audience that the company no longer considers itself limited to India or video
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