12 YOUR TAKE Content Discovery
Choosing a content discovery engine for your online video business requires the same personalisation and care that you would want to pass on to your customers REQUEST FOR CONTENT DISCOVERY
hen operators want to upgrade their systems they often turn to a process that we know as the RFP (Request
For Proposal) process. There are a number of steps and versions: Request for Information, Request for Quote, Request for Purchase, and probably others less known, but they are all very similar in structure. The process generally consists of the operator sending out a long list of requirements, essentially functionality and user stories that the desired system should meet in order to be viable. The requirements might range from what standards to support to how a specific input or data point should behave within the system and how it will integrate into the current framework. RFP is a great tool, when there are clear standards and many equal suppliers, and when you are primarily looking for a low price. Say you are a pay TV service looking for a new set-top box to replace your old one. You know pretty much what you want the box to do, the formats it should support and the systems that it needs to integrate with. After some work, you will end up with two to three almost equal suppliers that you can have compete to become the lowest bidder. Job done! Now you will have
Words by Arash Pendari, CEO Founder,Vionlabs
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook