Photography News 69


Photography News | Issue 69 |


Fujifilmannounces new photography experience centre in London

Nikon adds to its Z lens system

Nikon’s Z lens family gains a new member with the announcement of the Nikkor Z 85mm f/1.8 S. Ideal for people photography and with a fast-maximum aperture for low-light shooting, this lens is a welcomeoptionforusersofNikon’s full frame mirrorless cameras. This short telephoto has a construction of 12 elements in eight groups, including two extra low-dispersion elements to minimise lens aberrations and maximise resolution even at its close focusing distance of 80cm, and Nikon’s Nano Crystal Coating is used to combat flare and ghosting. Autofocus is performed by ultra-quiet stepping motors and there’s minimal focus breathing, so this lens is ideally suited to video use too. The lens is also fully compatible with the five-axis image stabilisation systems built into the Z 6 and Z 7 cameras.

This exciting lens will be in the shops fromearly September and is priced at £799.

experimenting with printing photos and more. “Our new centre will put the customer at the heart of the experience as a place for everyone to completely immerse themselves in the world of photography,” says Theo Georghiades, general manager of Electronic Imaging, FujifilmUK. Zones in the centre will feature the following experiences: • Instax instant cameras and printers experience zone

• Wonder Photo Shop with photo printingandphotogiftinginspiration “Fujifilm is passionate about the preservation of people’s memories and committed to more than just keeping the spirit and culture of photography alive – we want it to thrive. This new experience centre, a Fujifilm first, will help us do just that,” said Yoshitaka Nakamura, managing director, FujifilmUK. The centre opens in winter 2019.

Aworld first for Fujifilm, the concept centre will offer touch and try experiences with Fujifilm cameras, lenses, printers andmore. Based in Covent Garden and spread over three floors, the centre will celebrate and showcase all aspects of Fujifilm’s photography and imaging brands, from picture taking to picture making. Visitors will be encouraged to immerse themselves in the world of photography and experience all Fujifilm has to offer, by using kit,

• GFX specialist area • X Series spotlight

Three up fromSigma

Fujifilmannounces two lightweight lenses image stabilisation system which offers up to 6EV benefit.

The GF50mm f/3.5 R LM WR and the XF16-80mm f/4 R OIS WR are designed for Fujifilm’s medium format GFX and APS-C X Series systems respectively. The GF50mm f/3.5 R LM WR is the tenth addition to the GFX lens range. It is the smallest and the lightest in the GFX range, weighing 335g and measuring 84x48mm. Its focal length of 50mm (equivalent to 40mm in the 35mm film format) makes it ideal for general use when you want to travel light. The GF50mm f/3.5 lens is dust and weather resistant and capable of operating in temperatures down to -10°C. The XF16-80mm f/4 R OIS WR is a competitively priced 5x standard zoom (equivalent to 24- 122mm in the 35mm format) and its headline feature is its optical

The lens has an optical construction of 16 elements in 12 groups which includes three aspherical and one extra-low dispersion aspherical lens to control aberrations and give sharpness across the frame. Autofocus uses a stepper motor that drives the focusing group of lens elements very quickly and quietly. Add dust and weather resistance and you have a great all-round and very useful standard zoom. Both lenses will be available from mid September, the GF50mm f/3.5 R LM WR selling at £949 and £769 for the XF16- 80mm f/4 R OIS WR.

Sigma’s three new lenses – the 14-24mm f/2.8 DG DN Art, the 35mm f/1.2 DG DN Art and the 45mm f/2.8 DG DN Contemporary – are optimised for full-frame still and for video shooting on mirrorless cameras. The fast aperture 14-24mm wide-angle zoom is a compelling choice for photographers shooting starry skies, sweeping landscapes and interiors and demand high resolution to the edges of the frame. The 35mm is Sigma’s first f/1.2 prime lens. With a large aperture comes thepromise of high resolution and large bokeh effects with a shallow depth-of-field, meaning the lens will be enjoyed by portrait photographers and those wishing to shoot similar artistic content.

The 45mm features a compact design, intended for use with small full-framemirrorless bodies. As part of Sigma’s Contemporary line, the lens is designed for easy operation across a broad subject range. All three lenses feature high- speed, accurate and quiet AF when shooting still or video, withL-Mount and Sony E-mounts available. Other features across all three lenses include a mount with a dust- and splash-proof cover, and full-time manual focus mode. The 14-24mm f/2.8 DG DN Art and 35mm f/1.2 DG DN Art both cost £1459.99, while the 45mm f/2.8 DG DN Contemporary is priced at £549.99.

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