I n the wide world of sports, consumer preferences are a growing desire for immersive experiences, technology is now at the forefront of entertainment and, thanks to the latest developments in this arena, sports are as exciting – and interactive – as ever. In sports (and in life), technology is changing the way we experience reality, extending and augmenting it to make it feel fresh. VR headsets and AR overlays both fall under the XR umbrella, able to digitally enhance whatever’s happening in front of us. Meanwhile, artificial intelligence and machine learning are enabling lightning-fast stats, summaries, constantly evolving. The way we ingest content has undoubtedly shifted, as screens and smart devices take on greater roles in our daily lives and generational trends emerge. Coupled with instant replays and alternative angles. Volumetric capture stands adjacent, creating 3D models of game action by using multiple cameras.
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