FEED Summer 2025 Web

To the Imax

max Corporation has unveiled an expansion of its Imax Enhanced programme

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– Stream it in Imax Enhanced – to meet rising demand from audiences and streamers for premium live event viewing in the home. While 4K HDR has become the standard for on-demand content, many live broadcasts still lag behind in terms of visual quality. Imax Enhanced bridges this gap, integrating seamlessly with existing production workflows to elevate colour, contrast and clarity in real time, helping streamers deliver the fidelity fans expect – whether on a 70in TV or 70ft screen. This expanded offering builds on successful demonstrations of Imax technologies powering live events across the globe.

Tabcorp transformation

SPORTS CALENDAR

MONACO GRAND PRIX 23-25 May Monte Carlo INDY 500 25 May Indianapolis, USA

C erberus Tech announced that Australia’s Tabcorp – through its media arm Sky Racing – is updating its live betting, racing and sports feed distribution infrastructure with the Cerberus Tech Livelink cloud orchestration and automation platform. Through a self-service implementation of the Livelink platform, Tabcorp is centralising and automating live content aggregation and distribution for more streamlined, cost-effective management of racing-related video feeds across Australia and beyond. “Our relationship with Cerberus has been instrumental in helping us build a flexible, cloud-based platform for delivering our content at scale. We’re always exploring how we can innovate, and Cerberus matched that same energy, which is important to us,” remarked Ryan Gray, manager of technical operations at Tabcorp. “The company’s responsive approach to development and custom requests

CHAMPIONS LEAGUE FINAL 31 May Allianz Arena, Munich, Germany

RACING AHEAD Ryan Gray (above) from Tabcorp

US OPEN GOLF 12-15 June Pittsburgh, USA

has allowed us to address specific operational needs quickly, while Livelink’s API-enabled automation lets us achieve greater efficiency in managing workflows.” In adopting the Cerberus platform, Tabcorp benefits from robust, API- driven orchestration that not only provides end-to-end visibility into usage and performance metrics, but also allows the company’s business systems to dynamically manage content based on betting activity, ensuring that viewers see relevant content in real time.

STANLEY CUP FINALS Latest 23 June TBA, North America WIMBLEDON 30 June - 13 July Wimbledon, UK

MLB ALL STAR 15 July Truist Park, Atlanta, USA

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