NEWS FLASH
AI COMES TO PICKLEBALL The Canadian National Pickleball League (CNPL) is partnering with Magnifi to power its digital strategy for 2025. Using Magnifi’s AI-powered video automation platform, CNPL will deliver match highlights and sponsor analytics to elevate fan engagement. Leader in lightweight augmented eyewear for sports, Engo, has launched the Heart Rate Zone (HR Zone) widget, which displays key data relating to activity intensity directly in the athlete’s field of vision. Thanks to the intuitive display, athletes can instantly identify their effort zone, avoiding unnecessary distractions. It is compatible with Garmin, and is also soon coming to Apple Watch. PLAYBOX NEO IN LATAM Internet subscription TV service provider Zapping Sports Ecuador has invested in a Playbox Neo Channel-in-a-Box HD server to power its service. Serving as the central hub of the organisation, the solution will control the entire ingest and streaming process of all content related to the Zapping Sports Channel in Ecuador. IMMERSIVE WITH ALFALITE Alfalite has signed a strategic agreement with WTVision to offer a fully integrated LED and content management system tailored to broadcast, media and immersive production industries. The partnership will combine Alfalite’s LED panels with WGWall to streamline production workflows by allowing creative and technical teams to control the entire content lifecycle – from design to playout. FINGER ON THE PULSE
“Consumers around the world are increasingly streaming live sports. The expansion of Flosports to smart TVs will help Flosports deliver its world-class sports content to even more fans, while also offering them more ways to watch,” said Mrugesh Desai, VP North America, Accedo. Flosports delivers more than 40,000 live events annually in more than 25 different sports – including motorsports, wrestling, grappling, hockey, cheer, track and field, college athletics and more. Equestrian Festival,” said Kirsty Withers, festival director, Adelaide Equestrian Festival. “As Australia’s premier equestrian event, it’s crucial we showcase not only the elite level of competition, but also the stunning backdrop of Adelaide’s parklands to both national and international audiences. This partnership ensures we continue to elevate the sport and our city on a global stage.” Coverage of the festival was broadcast nationally on Channel Nine as a one-hour highlights package post-event, as well as livestreamed globally on Horse & Country TV, the leading equestrian sports and lifestyle network. T Broadcasting Adelaide Equestrian Festival he Adelaide Equestrian event, with 70 riders and their horses from around the country competing over four days of dressage, cross country and show jumping in Victoria Park/Pakapakanthi and the city’s surrounding parklands. “We’re thrilled to partner with EMG/ Gravity Media Australia to deliver broadcast coverage of the Adelaide Festival, held from 1 May, is Australia’s premier annual
Looking ahead, Moore plans to expand the use of Marshall cameras to cover more vehicles, adding multiple cameras per truck and integrating helicopter- mounted systems to provide comprehensive race coverage.
Accedo bolsters connected TVs F
losports has tapped Accedo to expand the Flosports Connected TV service
to additional smart TV platforms, making its live sports and content available to millions of global fans. Through the agreement, Flosports will leverage Accedo’s award-winning solutions and experience deploying more than 30 sports streaming services in recent years – as well as its expertise in lightning development – to ensure a seamless and high- performance deployment.
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