BRINGING YOU THE LATEST DEVELOPMENTS IN SPORTS TECHNOLOGY AND BROADCAST
Pedal to the metal
arner Bros Discovery (WBD) Sports Europe has announced the launch of
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Cycling Central Intelligence (CCI) – a generative AI-powered platform developed in collaboration with Amazon Web Services (AWS) that reshapes how mountain biking events are brought to viewers worldwide. The platform debuted at the 2025 Whoop UCI Mountain Bike World Series season opener in Araxa, Brazil. “Our commentators and producers bring unmatched levels of experience and passion for the sport – and through our partnership with AWS, CCI ensures they can create the compelling stories and insights that our viewers love and keep them engaged. This collaboration represents a significant step forward in our ongoing commitment to innovation in sports broadcasting,” said Chris Ball, vice president of cycling events at WBD Sports. The platform will continue to evolve throughout the season, with plans to incorporate more features that will enable WBD’s commentators and production teams to serve mountain bike fans with the best possible live content and viewing experiences.
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