“A lot of emerging social
media platforms that are taking over content distribution have savvy IT departments, but they are not video- centric experts. When we identify problems
internationally, sometimes it’s as simple as knowing an audio problem really isn’t downstream. It’s actually a mic problem happening at the venue. When you have someone at a help desk that’s an expert audio- video engineer, they’re able to identify those things, and they can do that from anywhere in the world.” Butterfield notes the continuing allocation of the C-band spectrum to telecommunications companies for data and cellular telephony will further change content delivery in Latin America. This allocation is happening now in the US, but will be followed by Mexico, Brazil and then the other Latin American markets. A lot of the services that were on C-band satellite will need to migrate. “Satellite has always been the reliable go-to technology,” he adds. “Content creators of different kinds – it’s not only the broadcasters any more – who need to reach multiple platforms via different technologies will get access through these more hybrid networks.” The region seems like it’s set for dramatic growth over the next few years, particularly as it hits a critical mass of digital infrastructure. “The future of broadcasting in Latin America is bright,” says Brecci. “We’re heading toward more agile, flexible and platform-independent workflows. Automation, AI, cloud production – these are no longer ‘nice to have’, they’re becoming essential. The talent in our region is incredible. With the right tools and support, broadcasters in Latin America are not just catching up – they’re ready to lead.”
broadcasters have moved off
satellite and over to IP, the company now offers a hybrid solution appropriate
for the region these broadcasters are
distributing into. Satellite is still part of the
Globecast toolkit for reaching into markets less penetrated by IP networks, but terrestrial fibre and tools such as the company’s GCXN service – which can deliver broadcast-quality content over the public internet – all form a hybrid solution which can adapt to Latin America’s wide variety of content delivery requirements. Monitoring of customer experience becomes easier too. Latin American broadcasters can more easily monitor their signals in other regions, which are mirrored in Globecast’s new facility in Westlake Village, Los Angeles. “If they need regional monitoring of customer experience – whether that’s via cable distribution, OTT or a digital platform – we can offer a view into that, allowing them to see exactly what the customer experience is,” says Neil Butterfield, sales director at Globecast.
America.
Jara says he believes that
broadcasters are going to be looking for simpler, more flexible solutions to stay on top of what could be a dynamic growth period, and cloud will be key to that. “Cloud will also be one of those important solutions that’s going to help broadcasters achieve production for new kinds of events and sports in the region. This could range from basketball to baseball – as well as some of the smaller football leagues.” Developing distribution This greater availability and reliability of cloud and IP infrastructure is set to change how content is distributed across the Americas. Globecast, for example, has been a primary global distributor (via satellite) for Latin American broadcasters. As these
» With the right tools and support, broadcasters in Latin America are not just catching up – they are ready to lead «
Powered by FlippingBook