WITH THE RISE OF INTERACTIVE
the three unless it includes video conferencing, which should be under 300ms. STEFAN LEDERER: With the rise of new content formats, such as live betting, cloud gaming and audience engagement streaming (charity events, content creation) sub-second latency is becoming more critical by the day. For many applications hosting these new forms of content, the success and user experience of the content hinges on real-time interaction and responsiveness levels, particularly for engaging live streams. Live betting relies on real-time odds and actions, and delays in the stream can lead to missed opportunities. It’s similar for interactive polls, competitive gaming and content creation formats. Specifically for competitive gaming set-ups, a delay can lead to a lag in the game, causing the player to fall behind, which can have detrimental effects in a competition. Charity streams rely on real-time audience engagement for donations, measures and Q&A features, which without sub-second latency, would not be possible. MATTHEW WILLIAMS-NEALE: Sub-second latency is key for the success of interactive streaming applications. In live betting scenarios, even slight delays can undermine fairness and integrity. Cloud gaming similarly demands low-latency performance to ensure responsive gameplay and a seamless user experience. Interactive broadcasts – where audiences vote, engage or switch camera angles – also depend on real-time responsiveness to maintain immersion. Sub-second latency is no longer a premium requirement; it’s a baseline expectation for engagement-driven applications. For service providers, this requires a focus on latency optimisation – from transport layer to playback environment – ensuring that interactions are immediate, consistent and scalable without compromising quality or reliability.
STREAMING – SUCH AS
LIVE BETTING, CLOUD GAMING AND AUDIENCE ENGAGEMENT – HOW CRITICAL IS SUB-SECOND LATENCY?
EVAN STATTON: Very critical, and sub- second isn’t low enough! Game streaming requires near real-time responsiveness in a bidirectional scenario. That is to say, a player must be able to press a button and have the resulting frame from that action be rendered, sent back to them and displayed all under 100ms. For experienced gamers, even 100ms could be too long. For betting, it is less critical to be within 100ms, but the closer to the live edge the better for the rightsholder because it means more bets can be placed. In the betting example, sync is important as well, so players all have the same information. Audience engagement is the least sensitive of
>> For experienced gamers, 100ms can be too long. For betting it is less critical, but the closer to the live edge the better <<
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