B ack in 2021, at COP26 in Glasgow, sustainability- in-media and Bafta-run organisation Albert brought together 12 broadcasters and streamers from the UK and Ireland. They came together to sign the Climate Content Pledge, committing them to six core principles in support of ‘more and better climate content’. Four years on, sustainability continues to be one of film and
broadcast’s fundamental focuses, with mounting pressure on both production houses and broadcast networks to consistently offer proof of their greener practices. Albert’s certification process has been an important step in aiding this, offering an officiating model that could be rolled out easily across British broadcast. As the UK’s target date for becoming net zero inches ever closer, we are similarly seeing more initiatives and organisations joining
forces in a determined bid to reach that sizeable goal. From studio to sustainability Founded in 2019 by long-time director Steve Smith, Picture Zero has emerged as one of the UK’s leading sustainability consultancies for film and television. Smith’s background is deeply rooted in British television, with his impressive directing career including a long stint with the hugely popular Graham Norton Show .
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