SELLING THE MISSION Pictured with IBC sales account manager and head of sales Kevin van ’t Kruys and Steve Connolly
» I think the possibilities with new technology and business models are exhilarating. It can be scary, but the industry continues to move forward «
I was also the first to launch three new GenAI platforms for Cognizant – that was three years ago now, so right at the start of the GenAI revolution. I’ve also had some defining moments in my career that have been amazing and very personal for me, as well as seen technology milestones in the media world that have had a huge impact. Yes, I’ve had this great career, which I’ve loved, and I’ve been very lucky to have had it. But one of the challenges I faced is technology moving at such a pace; keeping up is critical. I’ve always continued to learn and stay abreast of what’s happening on the technology side. Constant learning has been one of my ways of dealing with challenges. Business models change, as do the ways of doing business, and that has been a huge challenge in my career overall. Honestly, there have been several setbacks. Life can take unexpected turns. Cultivating resilience as a cornerstone of my career was very important. I always come back to: where do I want to be, what do I want to be doing and what am I trying to achieve? How do I get myself in the best mental state to be able to complete a master’s degree in my late 40s while travelling all over the world and working full time? I did it because I was motivated by it, and
because I wanted to learn. I see every setback as a comeback, which is apt for our industry. You learn to adapt and move forward. I’m still learning every day from my team and from people across the industry – my network of peers, colleagues, mentors, mentees. It’s not about hierarchy; it’s about understanding what you can learn from different viewpoints and having that network of key relationships. Building and keeping relationships has been key for me in managing challenges and setbacks. What are you most looking forward to in the future? Leading the IABM forward is what truly excites and ignites me. I’m very driven by what our members need, and I want to be in a position where I can bring the best out of my team. I think the possibilities with new technology and business models are exciting and exhilarating. It can be scary, but the industry continues to move forward. The IABM continues to lead and forge new paths. That’s what fills me with pride and optimism – navigating the future of business and technology.
Follow along with Saleha’s work at iabmimpact.com
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