to both innovate and adapt your business models around that – as well as understanding the tech itself, that’s a really important area. Geopolitical issues are also affecting supply chains, and then there’s sustainability and authenticity. We’re doing a series of talks and content across the year that focus on navigating business transformation – the revenue side, but also new technologies and the opportunities enabled by that, and movement into non-traditional markets. As you say, artificial intelligence is a huge topic at the moment. What is the IABM ΄ s stance on it? I’ve been involved in AI for many years, and generative AI is obviously what has caught the attention of the wider public. As I said, it is a huge opportunity, but this needs to be managed ethically. It continues to be something that’s ever-growing in how it’s being incorporated into workflows and content processes. We’ve launched a whole series of new AI training programmes, designed specifically to understand what AI is, whether you’re a complete novice or more technically adept. It’s all about making AI accessible and practical for our members, so they can understand it not only from a technology perspective but also from the creative and business sides. It starts with ensuring an independent and neutral viewpoint on the basics of AI, its history and concepts, links to machine learning and neural networks, and providing a solid framework and foundation to demystify AI for our members. Our plan is to provide that foundation to increase confidence in the practical application of AI in our industry, specifically in media and entertainment. We showcase to our members how AI can revolutionise content, editing, streaming and compliance, and even enhance creativity in production and design. Then we link that with industry-specific scenarios, including workflows, innovation, how to unlock new audiences and how to engage with diverse audiences.
STAYING IN TOUCH Representing the IABM at NAB Show, pictured with Morwen Williams (left) from the BBC
» The IABM is completely neutral and independent. We ΄ re able to get insights from our members as well as providing technology road maps «
It also looks at the ethical side, including data privacy and responsible usage. All that has been designed for a broad audience. You can dip in, dip out and break down the complexity so that it’s clear. This goes back to equipping our members with the knowledge they need to be able to leverage AI, depending on where they are in their journey. Of course, we’re not trying to sell anything. The IABM is completely neutral and independent, and we’re able to get insights from our members – challenges with AI that they’re coming across and potential solutions around that – as well as providing technology road maps. It’s a foundation of understanding that can grow with our members, presented in a neutral fashion: here’s what you need to know. This lets them make the business decisions they need to support their business.
Powered by FlippingBook