TAKING CHARGE Saleha Williams (right) interviewed at a Meet the IABM CEO talk
» Everything the IABM does is for its members, enabling them to flourish across the media and technology industry «
there? What subjects need to be addressed? The first thing to say – and this comes as no surprise, I’m sure – is that it’s a really tough time out there. It doesn’t matter who you are or which region of the world you’re in. There are so many complexities that need to be navigated. We’re seeing from our members, and from the industry as a whole, wider business transformation, new revenue models and new buying models – how customers are actually buying tech as well as engaging with it. These are the relevant themes I think we’re going to see across this whole year. There’s also the democratisation of the media and the wider market opportunities. We see this as a big opportunity for our members – the ability to look at vendors who can expand their audience and their markets in non-traditional media and film technology markets that they have not previously been in, whether that’s going into houses of worship, corporate markets, retail, etc. Of course, AI is also presenting another fantastic opportunity, but with huge opportunity also comes responsibility. The business side is as relevant as the tech side – being able to harness the power of new technologies like AI, and
trade association. Our mission is to advance the interests of the global broadcasting technology industry. We do that through our members, and our mission is focused around three key pillars – to connect, to support and to inform. We connect our members through events held by us, networking events, trade shows like NAB and IBC and many others. We support more than 14 shows all over the world, not just in the United States and Europe. We provide support for our members at trade shows, whether that’s use of our lounges and networking areas, special events we put together or brand amplification. We strive to highlight our members and their thought leadership, products and services and innovations, at and around shows. We support and inform our members, with our CTO office delivering standards information and industry working groups – and also via our business intelligence unit (BIU), which provides independent, data-driven industry insights to improve decision-making. What do you see as the biggest themes in the broadcast, M&E and tech industries today? What opportunities are out
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