don’t have to spend time and money travelling to each event.” Moving beyond storage Although there is now far more to the cloud than just data storage, this ‘classic’ function is still important, especially at scale. The BBC, for example, has migrated a whole century of content to Amazon Web Services (AWS), amounting to 25 petabytes of data. “We were able to retire half the archive’s physical infrastructure,” highlights Mark Glanville, senior technical architect in BBC Archives Technology and Services. “This frees up a huge amount of technical space and power in precious real estate in central London.” Whether archived or newly minted, once content is in the cloud, it can be analysed, indexed and reprocessed by a whole battery of AI-based tools, making it searchable and reusable to an astonishing degree. “Cloud-native AI integration can enable automated transcription, facial recognition and metadata tagging – tasks that were once manual and time-consuming,” explains Sam Peterson, COO of
Bitcentral. “This means hours of content can be processed in near real time, significantly improving asset discoverability and enabling producers to find and reuse content that would otherwise go unseen.” “AI-assisted tools can deliver tailored advertising and automate multilingual subtitling at scale, which would otherwise be prohibitively expensive or impossible,” adds Venu Iyengar, COO for digital at Planetcast. “While real-time dubbing for live footage still has some way to go, using AI-driven voice cloning and near real-time dubbing for file-based content has made the output not just faster, but creatively superb.” Lokenauth, too, is seeing huge advances in cloud-based AI for content creation. “I’ve been testing some tools that can automatically create highlight reels based on crowd reactions and player movements, for example. It’s wild stuff.” Another area that has benefited enormously from the transition to the cloud is playout and distribution. “This is seen in more efficient and widely implemented video-on- demand services and, more recently, live streaming of events,” observes
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TOC OF THE TOWN The view of the Technical Operations Center (TOC) from inside Riot Games’ Remote Broadcast Center powered by AWS in Seattle, WA
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