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EDITORIAL Editor in chief Nicola Foley nicolafoley@bright.uk.com
Senior staff writer Katie Kasperson Chief sub editor Matthew Winney Sub editor Minhaj Zia Junior sub editor Molly Constanti Contributors Marcus B Brodersen & Carl Noble ADVERTISING Sales director Sam Scott-Smith samscott-smith@bright.uk.com 01223 499457 Sales manager Emma Stevens emmastevens@bright.uk.com 01223 499462 | +447376665779 DESIGN Design director Andy Jennings Magazine design manager Lucy Woolcomb Ad production Holly May PUBLISHING Managing directors Andy Brogden & Matt Pluck
W elcome to The Virtual Frontier , Definition ’s deep dive into the dynamic world of virtual production. With the VP market projected to skyrocket to $7.13 billion by 2029, this revolutionary technique is maturing and moving decisively into the mainstream – no longer the reserve of major studios or elaborate, top-end productions. The learning curve can be steep for newcomers, but thanks to the efforts of some incredible training hubs around the world, it’s becoming more accessible than ever. We round up the best over on page 24: an essential read if you’re looking to upskill for a career in VP. Inside this issue, we also hear from industry leaders including Pixotope CEO Marcus B Brodersen; Christina Nowak, co-founder of Women in Virtual Production; and Scan Pro Graphics’ Carl Noble – each of whom share their insights into how VP is evolving and where we’re headed. There’s a look behind the virtual scenes on productions including No Way Up and heist drama Berlin too, plus we explore some of the world’s most impressive VP facilities over on page 4. Excitingly, this supplement also sees the launch of the inaugural Definition Virtual Production Excellence Awards, a celebration of the visionaries shaping the future of filmmaking. Enjoy! READY FOR THE VIRTUAL FRONTIER?
Definition: The Virtual Frontier, produced by Bright Publishing Ltd in 2024, presents information provided by companies and writers in good faith. Bright assumes no liability for errors or omissions.
04 STUDIO SPOTLIGHTS We take a look around some of the world’s most incredible VP facilities – join us! 10 AWARDS The first Definition Virtual Production Excellence Awards have arrived. See who came out on top 18 NO WAY UP Dimension Studio and DNEG team up on a gripping VP plane crash scene. We find out more 20 A TRANSFORMATIVE TOOL Marcus B Brodersen from Pixotope looks at the radical power of VP in weaving narratives
24 SPEAKING VOLUMES Looking to boost your skills and thrive in VP? Check out our guide to the leading training hubs 28 SWEET SUCCESS Ivan Gradinarov, CEO of Ten Dots, discusses his studio’s work on a shoot for Pastiglie Leone 33 SYNCHRONISED RENDERING Carl Noble, manager of Scan Pro Graphics, talks bespoke rendering solutions for VP 37 WOMEN IN VP Christina Nowak, co-founder of WiVP, tells us about her new initiative – and why it’s so essential
ON THE COVER On set for
Chemical Brothers’ Live Again promo at ARRI Stage London. © Will Case, Creative Technology
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