PASTIGLIE LEONE
shots within the limited space of the LED volume – the team used the LED volume as a green or blue screen, adding green flooring extensions. “This way, we bypassed the need to relocate production to a traditional green-screen studio for these shots,” says Gradinarov. During the green-screen shoots, one of Ten Dots’ servers was set up for chroma keying, providing real-time previs of the scenes. This enabled the director and DOP to adjust lighting and composition on the fly, ensuring each shot perfectly matched their vision. “The commercial’s production was a testament to the effectiveness of collaboration and technological innovation,” enthuses Gradinarov. “In just two days, we successfully filmed 21 scenes across eight environments, achieving high-quality images that surpassed expectations. This not only showcased the capabilities of Ten Dots and our partners, but also set a new standard for commercial production using advanced VP techniques.”
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