DEFINITION THE VIRTUAL FRONTIER
A TRANSFORMATIVE STORYTELLING TOOL Marcus B Brodersen, CEO at Pixotope, chronicles the impact of VP
V isual media is in the midst of a technology-driven revolution that is reshaping the way stories are told and experiences are created. Central to this transformation is the advent of virtual production – a confluence of artistry, technology and innovative thinking that paves the way for all creators to produce exciting content with a high-end impact. VP is more than just a flashy industry buzzword. There are different interpretations, but essentially it represents a set of cutting-edge tools and techniques used to create fully immersive experiences that blend real-
time virtual elements with live video. It encompasses a spectrum of disciplines such as augmented reality (AR), mixed reality (MR), in-camera visual effects and the use of LED volumes to create extended reality (XR). VP isn’t just enhancing the visual narrative: it’s revolutionising it. This technology gives creators more freedom and control over the creative process, while also offering cost efficiencies and the ability to collaborate and edit in real time. One of the benefits is the ability to create vast, intricate settings without the need for extensive physical sets or locations. This reduces logistical costs
and also opens up a world of previously unthinkable creative possibilities. With the ongoing fight to retain viewers, VP brings immersive, experiential storytelling to live broadcasting. Viewers today are not content with being mere spectators; they want to be engaged by content that blends live, photorealistic graphics and the physical world. Events such as news broadcasts, sports events and live entertainment shows can now integrate real-time data visualisations, immersive environments and interactive graphics directly into the live stream. Even the Super Bowl saw the addition of AR graphics to enrich viewer experience,
20
DEFINITIONMAGAZINE.COM
Powered by FlippingBook