I NTERV I EW | SET- UP
CAMERA TO CLOUD MICHAEL CIONI INTERVIEW Serial entrepreneur and technologist Michael Cioni has left Panavision and is introducing us to a new way of working
WORDS JULI AN M ITCHELL
M ichael Cioni is in an enviable position of picking the technologies he wants to work in and having the force of personality to see that he could benefit that technology with his experience. Recently, he has joined Frame.io, one of the world’s leading video review and collaboration platforms, used by over one million filmmakers and media professionals. He has joined as global senior vice-president of innovation. Cioni, one of the industry’s most prominent production and post workflow experts, joins Frame.io from international camera company Panavision, where, in a similar role, he spearheaded numerous breakthrough products and workflows, including the Millennium DXL 8K large format camera system. CLOUD ENABLED At Frame.io, Cioni will lead a new LA- based division focused on the continued
investment into cloud-enabled workflows for motion picture and television – specifically, automated camera-to-cutting room technology. “Frame.io is not only looking to strengthen today’s use of the cloud, we’re also driving increased creative control by reducing the time it takes for media to reach editors in off-site cutting rooms,” says Cioni. “The professional filmmaking process is going through the largest functional change since the shift from analogue to digital,” says Frame.io CEO, Emery Wells. “While cloud-based technologies are already transforming every industry, we understand moving more of the filmmaking process to the cloud presents several unique challenges: security, file sizes and scale. Since day one, we have built Frame.io to solve the issues that we lived working in post-production.” When it comes to security, Frame. io has responded to Hollywood’s unique needs by making it a cornerstone of the
The professional filmmaking process is going through the largest functional change since digital platform. “Frame.io has invested deeply in security so that customers experience safe, documented and trustworthy cloud accessibility of their highest-value media,” says Cioni. CAMERA TO CUTTING ROOM Additionally, “Hollywood’s attention to image quality, archiving and future- proofing are all core aspects of the Frame.
NOVEMBER 20 1 9 | DEF I N I T ION 09
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