ROUND TABLE
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Demand for immersive audio surges... although the extent can vary considerably, from subtle augmentation to completely defining the whole experience”
for around 90% of traditional event requirements, ranging from retail to exhibition, corporate, concert or festival set-ups from ten to 10,000 people. Additionally, seamless integration with networked audio protocols like Dante and AES67 will be standard, ensuring full compatibility across different systems. Sustainability will play a more significant role, too: lighter, power-efficient speakers with robust durability will be in demand to minimise the total cost of ownership and reduce environmental impact. The shift to smart inventory management will further encourage the growth of shared audio solutions among rental companies, optimising usage and reducing financial burden. Kalle Hvidt Nielsen We will see a continuation of the analogue to digital trend, with the conversion focused more on microphones and PA. Meanwhile, more performances will incorporate wireless systems, which will enable artists to move freely around the stage. We will also soon see the implementation of AI-based sound processing and sound generation on the live scene. This will be a megatrend that will continue to accelerate in the coming years as technology advances and artists begin to incorporate the technology into their performances. We might also see the first tests of AI-assisted execution of live shows, such as with mixing, PA systems and lighting controls, among other things. This development will create a foundation for future technologies to take a broader role in live show execution. Kai Detlefsen Throughout many different live environments, demand for immersive audio surges – from concerts and festivals to immersive exhibitions or even product launch events. However, the extent can vary considerably, from subtle augmentation to completely defining the whole experience. Though individual solutions for live applications do exist, continuous innovation will be fundamental for creating overarching workflows and standards which span the entire signal chain, from capture through to playback. The first key aspect to consider is adaptable speaker systems, which can
eing a saturated market, what do AV consumers need to be mindful of when looking to build out their audio offering? Filip Van Vlem The most critical factor for AV companies today is avoiding investment in multiple systems for specific applications, which results in lower occupation rates. The traditional approach of having different set-ups for various applications is inefficient and costly. Instead, businesses should look for modular and scalable solutions like the AED Audio Flex6, which can serve different roles with minimal adjustment. Additionally, buyers must consider total cost of ownership rather than just the initial purchase price. Durability, ease of transport and set-up, power efficiency I seeing or experiencing the real thing or a generated copy? Am I paying for something I believe to be the real deal and which, therefore, is potentially being misrepresented for financial gain? AI, or other computer-generated audio and video output, can offer some great benefits and commercial opportunities. A good example of computing power is the Abba Voyage show, where no one attending would be under any illusion that the visual versions of Abba are anything but computer-generated avatars. This is 100% transparent and is generating work for the musicians in the live band, as well as revenue for suppliers and benefits for the members of Abba. Where it becomes more problematic is when AI is used to replace voices instead of using session singers, for example. But we’ve been here before. When affordable samplers arrived, suddenly there was a perceived threat to live musicians being replaced by a sampler. While they did to an extent, samplers also opened new creative avenues for musicians. The key point for me is honesty coupled with a new creative use of technology.
s the sector able to combat ethical concerns over AI-generated voices and deepfake audio? Pieter van Hoogdalem Concerns by stakeholders about AI-cloned celebrity voices and deepfake audio are justified. When considering how the current streaming industry has been shaped while creators were unable to make a fist against tech giants and record labels, it’s unsure whether these ethical concerns will be fully addressed. In terms of audio reinforcement, deepfake audio concerns are not especially relevant. Instead, new developments in AI provide exciting tools to make workflows more efficient. Andy Rigler The implications of AI-generated images and audio are similar to other forms of copying or passing off seen in our industry over many years. I’m referring specifically to copied or ‘tribute’ audio products. For AI, the implications are the same: am overcome challenges such as speaker placement and room acoustics to ensure an immersion that engages the listeners. Secondly, mixing desks are still an integral component in live environments. Multi-channel format handling and user- friendly access to extensive controls for adjusting the position of sound sources in a 3D space are needed to work in immersive environments. Thirdly, reliable playback solutions are necessary. For example, Merging’s Ovation playback system offers extensive support for multiple immersive audio output formats. Lastly, increasing XR integration drives the demand for seamless soundscapes, merging the real and virtual worlds. The key is to ensure that pre-recorded audio harmoniously blends in with real-life settings, using technologies like virtual acoustics and binaural audio alongside speaker playback to erase sonic barriers.
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