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YOUR SOLUTION FOR FUTURE-READY OTT PLATFORMS
E xecutives running pay TV, or CMO saying: “I want to have this new payment method on the service because people need to pay their subscriptions via PayPal. Also, we need to improve search functionality. These should be straightforward tweaks, right?” Wrong. Chief engineer or supplier: “Sure, we can do that, no problem. We can have that up and running next year and it will cost 500,000 euros.” Some executives might be even more surprised to learn that their ‘simple’ change request will eventually take twice the time and cost even more money. OTT or digital video services will likely have had a meeting with their lead engineer or supplier in the past five years. It usually starts with the CEO
Anecdotal though this may be, it is born of Qvest’s feedback from clients in the field. What’s more, those at the coalface of media will recognise the truth. There are numerous examples in the media industry of IT projects failing, or at least failing to achieve fully what they were planned for, because of bad design. In the worst- case scenario, the project goes south so quickly that it threatens the very existence of the organisation. Yet, TV is still transitioning to OTT. With projections of $100 billion of growth in OTT over the next five years, the ability to deploy a platform’s updates and integrations seamlessly is imperative. That’s why having excellent system architecture matters. The benchmark for this discussion is Netflix. It might be an unfair comparison, but Netflix
Composable OTT is Qvest’s innovative blueprint that is redefining the way platforms are built and scaled
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