FEED Winter 2024 Newsletter

METAVERSE

EXTENDED REALITY

Disguise joins MAX-R Alliance This autumn, Disguise received a total of £1.2 million in funding from Innovate UK and the EU as part of a growing investment in immersive technology. As a result, Disguise joined the collective Max-R – an XR’s accessibility, particularly to shorts, ads and corporate projects. Through technological developments like RSConnect (which brings live events to metaverse platforms), Depth Reprojection (which improves

Music in the Metaverse

Fortnite concerts are nothing new, but Snoop Dogg’s Times Square performance – livestreamed to anyone logged into the game – solidified these events as being central to the metaverse experience. The concert launched a month-long musical event, where different artists took the lead

(such as Eminem, Ice Spice and Juice Wrld). Fortnite Festival – one of the game’s modes, developed by Rock Band ’s Harmonix – showcases these headliners. It brings seasons of music rather than one-off performances, with in-game concerts becoming a mainstay.

alliance of companies including the BBC, Arri, Brainstorm as well as Filmlight – in committing to advancing virtual production, VR, XR and the metaverse. With Max-R, Disguise is opening possibilities for low-budget productions, increasing VP, VR and

depth estimations on VP sets) and OCIO (which allows productions to define their own colour space), Disguise is equipping the industry with tools to empower the next generation of innovative and immersive content creators.

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