Across the channel, in a shock move a matter of weeks before hosting the 2024 Olympic Games, President Macron called a snap election to clarify France’s political situation. Unsurprisingly, the election results only seemed to further confuse the country’s politics, with a surge of support for the left- wing New Popular Front coalition foiling Marine Le Pen’s far-right National Rally party. The sheer quantity of elections paired with the web being rife with misinformation and deepfakes meant that relaying the correct information quickly and accurately to the public has never been more challenging for broadcasters. To meet these complex demands, political coverage has triggered a steep rise in media innovation. Having been at the forefront of election tech, Vizrt has worked with the likes of CNN, Sky News, Al Jazeera and NBC to deliver coverage for some of the most important votes of recent times. “As the US election has shown,” highlights Martin Klampferer, director of R&D at Vizrt, “these political events are no longer national matters but international spectacles, with broadcasters each competing for a coveted share of viewers.” From sharp maps and exit poll graphics to extended reality studios, the ways in which we receive our political information have evolved exponentially. The viewing figures of this crucial coverage only serve to cement this. With Trump declared winner of the US election, Forbes claims his preferred news network Fox News also came away as a victor. More than 35 million households
the self-governed island – which it has repeatedly threatened with invasion. The results symbolised a determined defiance from the Taiwanese people, who chose to continue forwards with the party defending its independence. In June, 640 million Indians took to the polls for the general election. The results came as a shock to India (and the world); despite securing a third term, Prime Minister Modi faced significant losses, which highlights the resilience of the densely populated country’s democratic system. Across the border, Pakistan’s election presented its own series of dramatic twists. Incredibly, one of its candidates – former Prime Minister Imran Khan – was sentenced to over two decades in prison the week prior to the election, on charges ranging from leaking state secrets to unlawful marriage. Pakistan’s Supreme Court then stripped Khan’s party of its recognisable cricket bat symbol (him being the country’s successful former cricket captain), meaning neither the party name nor its icon were visible on the ballots. This had a devastating effect for Khan, since election symbols are extremely important in Pakistan, with 40% of the population being illiterate. Back in the west, July saw the population of the United Kingdom turn out in their hordes to overthrow a decade of right-leaning rule with the first Labour landslide since Tony Blair in 1997. This symbolised a desperate cry for change from the UK public after a series of political fails during and after the Covid-19 pandemic, as well as the Tory party’s infamous handling of Brexit.
VISUAL MEDIA MAGIC For Aragón TV in Spain, Brainstorm has been employed to develop 3D graphics for highlighting details like the seat divide in congress
RELAYING THE CORRECT INFORMATION QUICKLY AND ACCURATELY HAS NEVER BEEN MORE CHALLENGING
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