The global advertising model has changed totally. We have some clients in ad tech, and this has been a huge challenge. There’s also a shortage of jobs; I don’t like to say ‘skills shortage.’ Plenty of skilled individuals are out there who might not fit the role perfectly at first, but are still being discounted because of that. People need to be more open in recruiting – especially for the older generations. I’ve got quite a few employees in their fifties, and it’s a hugely untapped market. These people all have a massive amount of experience yet are getting overlooked. AI is definitely a challenge. It’s also a huge opportunity for creating business efficiencies. The challenge lies in knowing how to use it – what with there being so many tools available.
We also must make the industry more attractive to work in. Individuals with IT degrees, who could do well in this space, often opt for roles at companies like Google, drawn by perks like unlimited holidays. A tip for people starting out is to get out there and join as many networks as possible. I love the Sheryl Sandberg book Lean In , but I like to jump. You’ve got to stand out from the crowd. You can do that by having a certain style of clothing or having opinions – or a tone of voice on LinkedIn. Be interesting and be interested. Talk about stories from your childhood – people don’t always want to talk about work! They’re interested in what you do outside of work because that’s what makes you a more well-rounded human being. And for women especially: stop saying sorry! To learn more about Rise, head to risewib.com
THE DREAM TEAM Together, the team at Rise address challenges like gender imbalance and confidence gaps in technical roles
RISING STAR Carla Maroussas, mentoring manager at Rise, encourages self-care when taking the next big step in your life
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