start-ups
Radical CEO/co-founder: Gavan Gravesen Launched: 2018 Radical is a real-time 3D content creation platform with two seamlessly integrated products: Radical Motion – an Al-powered, markerless, real-time, multiplayer motion-capture solution – and Radical Canvas – a web app that simplifies collaborative real-time 3D scene design and prototyping. Its motion-capture technology is incredibly advanced, giving customers the freedom to capture real-time movements with total ease – while its markerless, face-and-finger tracking system has seriously levelled up its customers’ projects. Thanks to Radical Motion, customers are booking more clients, adding more new features and delivering experiences that feel cutting-edge without breaking a sweat. Working with Radical involves listening to feedback, innovating and staying ahead. Its system plugs right into its clients’ workflows, which has made creating high-quality digital content faster and more exciting than ever.
Salsa Sound Co-founders: Dr Rob Oldfield,
Strada Co-founders: Michael Cioni, Peter Cioni Launched: 2023 Brothers Michael and Peter Cioni left their roles at Adobe and Netflix (respectively) to build a new company, believing that the greatest opportunity for creative professionals through machine learning lies not in generative AI, but in intelligent workflow automation for content creators. The company is working on building out its namesake product Strada, which removes complexities and inefficiencies for professional content creators. Strada automates tedious tasks, improves search and speeds up delivery to help storytellers save time and money while gaining better creative control. With features like multicloud connect, multicam playback, AI transcription, AI translation and more, it delivers a new way to work from a browser interface. Strada blends custom-built tools with automation and AI to unlock previously impossible workflows. It integrates AI and ML models with inventive automators, allowing users to complete tasks faster than any other off-the-shelf tool.
Dr Ben Shirley Launched: 2017
“It’ll be impossible to automate a football mix.” That’s what Rob Oldfield heard from a senior sound supervisor when he first visited an OB truck for the Burnley FC versus Blackburn Rovers match as part of a university project. As an audio researcher, that sentence was like a red rag to a bull. Having seen the labour-intensive process of manually mixing 12 microphones during the match, the founders of Salsa Sound set out on a mission to develop algorithms able to recognise audio events and choose the best microphone to mix to automatically. A deep neural network was trained to identify the sound of a ball being kicked or a referee’s whistle while mixing to the best microphone. Today, Salsa Sound does far more than just virtual crowds and automated pitch mixes. Its Mixair software automates live sports audio, including crowd and commentary, on- premises or in the cloud, supporting nearly any audio protocol.
ITS MOTION-CAPTURE TECHNOLOGY IS INCREDIBLY ADVANCED, GIVING CUSTOMERS THE FREEDOM TO CAPTURE REAL-TIME MOVEMENTS
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